Micro-pages

A Micro-Site is a landing page created for a new product, service or campaign, which under normal circumstances bears a specific marketing purpose and does not contain further information or have a systemic nature. 

Creating a Micro-Site should be considered when the objective is to place maximum emphasis on the product or service, rather than on the company itself. For example, a Micro-Page is an idea worth considering when entering the market with a new product/service or in order to highlight a specific campaign.

The advantages a Micro-Page has before a company’s home page are it’s simple structure, specific content and faster production time – making Micro-Pages easier to optimize for search engines.

 

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